What is there that keeps you from producing and selling your very own unique information products? Chances are, it might the self-defeating excuses that everyone uses. I’m going to cover the Top 5 Lame Excuses and expose the untruth of each and every one.
Excuse #1 – I Can’t.
Can’t is not even a word! It’s a contraction of the words can not, which are the two most limiting words in the English vocabulary, or that of any other tongue that they might be translated to.
Look at it this way. In the earliest days of each our lives, we genuinely could NOT do a great deal of anything. Mom or Dad, or someone else, had to do everything for us. But each of us, as we matured, we LEARNED to DO things by ourselves.
Our individual power to learn is what separates us from the animals of the field and forest. Make use of that marvelous talent. After all, do you think that the world’s most eminent people were born understanding everything they understand today? I think not!
Excuse #2 – I Don’t Have a Great Idea For an eProduct
As the Internet itself is in a ceaseless state of flux and transfiguration, so new problems and new needs come up constantly. Therein lies a wealth of opportunity, for there is always a need for fresh answers, new insights and new knowledge to be circulated.
Look at your own needs and problems (past and present). Believe it or not, there are thousands of other folks worldwide who are going through the same difficulties right now. Do a bit of research, find answers to your own problems, and then assist other people to solve theirs.
Think of what special knowledge you already have. Practically everybody has experience and insight that other people will happily pay for. Innate human curiosity prompts us all to wish to know what others know, and the scope of topics is limitless. What you know IS worth money to a lot of different people.
Excuse #3 – I’m Not an Expert Writer
Have you ever composed a letter to a friend? Do you ever talk to others through MSN Live, Facebook, Twitter or e-mail? Then you are able to write. Whether or not you believe you are ‘good’ isn’t an concern here. After all, we’re discussing creating an info product, not winning a Pulitzer Prize.
Start with a sketch or basic framework of the main points you want to communicate. Then, add sub-topics as required to detail your point. Next, begin ‘filling in the spaces’ with the facts and information that you know about each topic. Every great novelist employs this mechanized approach.
In fact the finest authors in ALL fields write their pieces of work in rough draft. Copy Editing (punctuation and grammar correction) comes in much later on, and can even be delegated to someone else who has a flair for this kind of work.
If you’re not confident, the final editing could be taken care of by getting hold of the English department of a local senior high school or college and asking for a student (or even professor) to do it for you. It may not even cost you anything. You might also do a web search for the keywords ‘editing services’ or ‘ghost writing’ to get pro help.
Excuse #4 – I Don’t Know How To Put Together the Merchandise
eBook compiler packages are easily available for as little as $20 US, and since their arrival on the market a decade ago, they have progressed a great deal. Employing a good software package, you could have a ready to sell product in as little as half an hour.
If you prefer to seek paid assistance at this stage, do an web search for the keywords ‘ebook compiling services.’ You’ll be delivered with several choices to look into.
Excuse #5 – I do not Know Where or How To Market The Product
This isn’t a sensible reason either. The Net itself is a data driven medium. Most web users get online looking for one thing only… information. Your task will be to introduce your wares in the right places when those folks come seeking the information. Radical Enterprise can help you with this, with our free marketing training (see top right of this page).
So you see, there’s actually nothing standing in the path of you producing and selling your own products, other than your self-imposed irrational fears, or your own failure to acknowledge your very considerable personal abilities.
No more excuses. Start right now by pronouncing ‘I CAN’ and take it from there.
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Awesome post Ruby. Everyone can soak in some value from this one
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